About Latero

Latero is a lead automation solution designed for tradesmen and small businesses. It ensures you never lose a customer due to a missed call.

When you're busy - whether working on a job, hitting the gym, or simply away from your phone - a missed call can mean a lost customer. In today's competitive market, one missed opportunity can push potential customers to your competitors.
Imagine converting every missed call into a potential new customer. With automatic SMS responses, you can engage prospects instantly, capturing valuable leads even when you’re not available.
Latero automatically sends a customizable SMS when you miss a call. The enquiry is logged as a lead and then managed in a simple, intuitive mini CRM - keeping you connected to potential customers.
To ensure that no lead is ever lost, by automating missed call responses and organizing customer interactions - so you can focus on delivering great work.
With Latero, you never miss a customer. Save time, secure more jobs, and keep your personal number private. Our automated system works around the clock to ensure you’re always the first choice.